You must have heard your friend putting up photos of a tourist spot that he recently visited. Or, you must have surely read about the latest blog article of your colleague at a blogging site. Today, Internet no longer remains a passive pastime for the users. Gone are the days when users would only glean through the content, page after page. Now, surfers can be a part of content creation – thanks to the Web 2.0 technology. Here lies the basic concept of Social Media Optimisation (SMO).
Social Media Sites
Some websites host content, images, or technical stuff offered by users. It is a medium where users or members can log in and place their favorite sites or content – such as bookmarking sites. Some social media websites allow you to share information, participate in discussion forums, or place your own blogs.
Some important examples of social media websites are Facebook, Orkut, YouTube, Word press, Vox, V bulletin, etc. Almost all Internet-savvy users try out their luck in the Internet world by participating in social media sites.
Social Media Optimisation
SMO is a concept where you can optimize your website to participate in social networking sites. After enrolling into the site, ensure that you place content, photos, opinions, etc on social networks. The most read blog or most watched video brings prestige and accolades to your website. In the long run, you earn prestige, long-lasting traffic inflow, and quality links. Here is the basic concept and working of social media networks.
Steps in SMO
There is some concrete work required to create awareness among the social networking sites. If done well, it is one of the most lucrative and effective form of online marketing strategy among the small, medium, and big businesses.
First, you should take care of creating quality content that is keyword-centric. However, you should not stuff your content with similar keywords but use synonyms, similar phrases, etc to bring the aesthetic appeal to the content. Remember, fresh content has a lot of benefits in optimizing the website for social media networks.
Second, don’t forget to submit the website to different social media networking sites. With no limit to the web presence, and no boundaries to the novelty used in content, SMO has immense power to showcase the brilliance of the website among its community.
Benefit in the Concept of SMO
If you are start-up without much cash to give for Internet Marketing, promoting your website in social media network is worth the effort. You can give due exposure to your business, methodologies used in the process, and also show-case the USP of your work.
In areas where other marketing methods do not draw the interest of the traffic, SMO can reap good profits in business. And, in areas where a business has grown a lot and stagnating, SMO can rejuvenate it.
Boost in Search Engines Ranking
A good way to boost your search engine ranking is to work on SMO methods in an effective manner. It is only through coordination between the two concepts – SMO along with SEO – that a website can effectively promote itself in the online world. And, the best way to ensure SMO is on right track is to promote the website and generate publicity is through blogs, Really Simple Syndication (RSS), third-party images, videos, and so on.
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