Social media networks are very much in vogue today as they help users with common interest to interact with one another, share data, provide opinions, etc. It is an ideal medium to expose one’s USP, brand awareness, and attract traffic and sales prospects. Check out some important ways to use social media networks to market your website.
Social media helps in interactions among users who represent information, opinions, and data in different forms. How to use this aspect in promoting your business? Read on to know more.
Knowing Customer’s Viewpoint
Build customer’s opinion on a product. Highlight customer’s views in a greater depth. You can do this by searching the right social media network associates, such as a blogger, who can listen to your customer. Conversation maps using Technorati.com, Google, Blogsearch, and FriendFeed can help you to streamline the process.
Banking on Criticisms
Highlight and publish case studies or success stories on social media. You can easily tag them to specialized social media sites, such as del.icio.us. Help yourself by understanding what the others are saying about you. Twitter and Summize.com can help in this endeavor. You should also check WebsiteGrader.com to know if your website is technically strong.
Streamlining Website Issues
A website has its own formalities and processes. Often, these are too much overbearing for the customers to follow. You can understand the traffic behavior through Compete.com. Compare the data with your competitor’s site and analyze which of you is customer-friendly.
Netting Followers and Helpers
Don’t forget to do your homework regarding the links. Track the inbound links, comment on the posts, and communicate with the blogger. He might be useful in due course. You can also select few bloggers and podcasters. Then, promote them to work for your website and in social media publishing.
Interactions with Partners
Business cannot flourish, especially in the online world, if you don’t communicate. Promote your interpersonal skills by talking with potential business associates through message boards, comments, and discussion forums.
Promoting one’s USP
You should also create content that imparts knowledge through teach-technique and conversational marketing. Twitter can help you promote your ideas through this method and also find out the truth behind a company’s motto.
Sending newsletters, e-mails, short series of audio podcasts, or video podcasts helps a lot in marketing a website through social media networks. Here, content is used as a medium to promote the site.
You can also use uStream.tv, Mogulus, or Qik to show live promotions. Help in educating the customers through informative content and tips. You should provide RSS subscription, video interviews, and video press releases.
Showcasing Testimonials & Information
Promoting your website using social media networks is an apt way to highlight one’s abilities through viral marketing. Perhaps adding social bookmark links, embedding web version of the video, tagging and Meta data tagging, etc can help you spread information faster.
Building Community Platforms of Similar Interest
Participate and promote communities groups, such as Facebook, Ning, MySpace, or LinkedIn. Take an active role in action plans by these groups – such as voting mechanisms, or bookmarking sites.
Lastly, don’t forget to consider recommendations, and client feedback. Use these tips and tricks promote your website through social media marketing.