If you are looking for an online presence, it is important to have a website that is optimised for search engines. In other words, a website which has a ranking way below in some umpteenth page would be useless as users would not go deep into the pages to fish out the website. What is really wanted in today’s scenario is a website design that caters to the needs to Search Engine Optimisation (SEO). Here are few designing tips and tricks to help a website get top ranking in search engines. Read on to know more.
A user spends roughly 8 seconds to decide whether to abandon the site or check it out further. If the user has to spend a lot of effort in understanding the layout or have too much cognitive stress, he would surely leave the site for good.
A good website design should follow the accepted norms of website designs and layout. Moreover, the layout should be consistent throughout the sub-pages. White space should be adequate so that the layout does not have a cluttered look. A good layout has a professional touch in providing suitable space for various website design elements.
For instance, if a website offers products for sale, each product reference should ideally be put in separate page. A page with relevant sub-pages of personal information of the website should also be provided.
Similar to the layout of the website, the website navigation should also be effortless for all types of users. In short, you should have navigation in a website design where users don’t have to spend time in understanding where to go to get their needs.
A website design that is SEO-savvy also looks into some basic standard features in a website. For instance, the navigation should not only be user-friendly but also have apt linking to the home-page. There should be a site map and a bread-crumb navigation facility. Search engine spiders look into the navigation of the site in great detail before ranking them in search engines.
Although Cascading Stylesheet (CSS) was developed to give polish and sharpness to different graphic elements, such as tables, text boxes, etc, its effective use has been in optimising the website. Website designers soon realized that CSS code removed jargon from the source code. It also made unique colors and designs along with this attribute.
As a result of this utility, search engine spiders could easily scan through the source code within minutes and get to the body text. With spic-n-span source coding text, the website designs also looked far more professional – and, SEO-savvy.
Website design is never complete without the content. An optimised website has to integrate useful content that is lucid to read and informative for the users. In fact, content should be such that users find exactly what they want in seconds of their approaching the site. This can only happen if the website content is interspersed with relevant keywords and phrases.
In other words, apt keywords and phrases with correct density in the body text help a long way in ranking the website. Additionally, negative keywords should also be delineated in the source code to help streamline the optimisation effort.