Gone are the days when websites were simple online representation of a company. It did not matter how many users actually used the site or how many of them simply checked in and logged off as they could not find their relevant information.
Today, web designs need to cater to the needs of the audience. A site should not only highlight the product’s Unique Selling Proposition (USP). A site which is stacked with information is of no good as most users don’t want to read up text and fish out information they want.
What are the salient tips which one must remember while designing a website so that audience demands are met? Here are few points that can very well be a checklist for the same.
Lucid, Friendly Content
Most users browse through sites in want of information. They are not experts but sufficiently educated to read through the content. When the diction is lucid, and tone is friendly, it is likely that the users would read through a little more than the text which is difficult to understand. In short, text that uses less cognitive power has more popularity in the web world.
It also goes without saying that content that is a long-drawn monolog does not fetch better readability. Users want to feel that the site is not made up of only abstract or inanimate objects. They want to feel the presence of company representatives.
The feel that the management knows what exactly the user is doing or wants to know can make users feel secured and happy. A site with interactive elements, forms, or dynamic text, should cater to this effect. It is no doubt the message that needs to be exchanged between the user and website owner. In short, communication holds the key to online success.
Consistency in Look-n-Feel
It is obvious that flourishing businesses have always been consistency in their approach – whether it is the marketing strategy, product quality, price range, etc. While dealing with a web design strategy, it is important to have consistent design, buttons, menus, text, etc.
A good website has consistent design elements and layout. If the menu, buttons and basic structure of the website is finalized, these elements should be used in all pages. Just as the user looks for steady growth in the business, the content should also reflect the same. Care must be taken to ensure that the content that does not contradict with the strategic planning of the company. In short, relevant information should be placed in areas where the user would expect to find it.
With colors, images, and ambience just right for the audience, you’d be able to develop a suitable web design for them.