Popularity of the Internet and search engines go hand in hand as no user can think of the surfing online without using a search engine for reference. In fact, more than 70 percent of the customers in the market use the Internet to get information, clarify queries, or even buy a product. So, an online hub which is designed to graduate to a Search Engine Optimised website, truly outsmarts those which are not created for the search engine spiders.
Benefits of an Optimised Website
An optimised website is capable of attracting target audience. Once in, the conversion rate per click also increases. As a result, the website experiences an increase in sales. This is not all. With higher ranking in search engines, the prestige of the website increases too. This gives rise to brand awareness and sales leads.
A good design that helps in boosting search engine ranking has a long-lasting impact on the website. Productivity increases as the site maintains its position in the search engines. Website designs which are optimised using ethical means add more prestige in the community too.
Design Elements in an Optimised Site
Here are few initiatives that are taken by webmasters to optimise their sites. Take a look at the following methods used to make the design of the website search-engine savvy.
- When optimising a site, say an e-commerce hub, care must be taken to optimise the data feed. There are tools available in the Internet that helps in optimising the data to suit the search engines.
- When natural search engine rankings do not give better results as expected, it is time to spend some more money for paid Search Engine Optimisation (SEO) techniques. Some notable options in this category are Pay-per-Click (PPC) campaigns, etc.
Design Content and Layout
Proper keywords and phrases are used ensure that the content is search engine savvy. The correct keywords are first analyzed for the site. Then, relevant content is created with those keywords to ensure that the search engine spiders scan and detect the keywords.
Apart from the content which a reader can see, keywords are also introduced in source codes and navigational elements. Care must be taken to ensure that the keywords or phrases are introduced in images too. For an e-commerce website, the products are categorized as per keyword-based product classification.
When using PPC campaigning method, care must be taken to use the right landing page that caters to the particular target audience in a particular geographical area. The content should be appealing and informative. Too much use of keywords or too less use of the right kind of keyword can spoil the optimisation effort.
The layout of the website is very important in SEO. Some important features which are a must in SEO-savvy website design are sitemaps, breadcrumb navigation, internal links, consistency in pages and sub-pages, etc. It is through detailed analytics, integrated online marketing strategies, and SEO-savvy site architecture that designs aptly suit for the search engines.
Design SEO-Savvy Graphical Elements
Although content is the king, images don’t go far behind in hogging the limelight. Images do say thousand words and this age old adage holds true even today. However, if a website design involved only Flash elements or heavy video files, then the website would not enter the search engine ranking at all.
It also goes without saying that the font, color combination, and style should be appealing to the eye. Style sheets can also be used to ensure that the designing source code is free from too much of clutter and programming modules.
Search Engine Submission
Although the core designing is over by now, the entire cycle of optimising a website design is not complete. The website designed for search engines need to be submitted manually to various directories and search engines. Once submitted, the search engines would take time to assess and rank the website.
Even then, the job of a webmaster is not yet over. The results need to be analyzed constantly. And further tweaking is required to ensure that the ranking is maintained or even improved from the present position.
Visit here for more Information – http://www.websitedesigncity.co.nz/website-design-services-company-auckland-wellington-christchurch-manukau.html